Before starting a business, one thing is very must to decide and that is - The Product or says service (also a product), you will be doing the business of.
I have few thoughts which are really important while finalizing the product or service you will be offering.
Here are them:
- Quality should be kept at the top of all priorities. Because people will pay for it if they find it worth
- Uniqueness should be well established. Product(or service) offered should be unique in its make or skillset
- Keep a vision if competitors enter into the same business(which is assured in some future), you should still have something customers will come to you only, and which you only can offer
- The consistency of quality in the business over a long period will fade up your competitors
If you plan THIS strictly, for the product of your business, there will success assured; no-one can deny this!